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March 26 2019

Customs does not give the go-ahead. Why baby food may disappear from store shelves

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Customs does not give the go-ahead. Why baby food may disappear from store shelves

Purereshki and pap for the little ones may disappear from the shelves of stores in Russia. All because of the fact that soon will come into force the new rules for the importation of baby food, for which manufacturers do not have time to prepare. However, the Ministry of Agriculture claims that at the same time a fake will leave the market. The shortage of which products should be expected and for whom it will hit harder - in the “360” material.
On the eve of the Customs Union Commission submitted proposals to tighten control over the transportation of food across the border. The document passed the first stage of discussion and can be adopted on April 11. According to him, veterinary certificates and import permits will need to be issued for certain groups of goods, and manufacturers must be included in the register of enterprises of third countries. In particular, the new rules on carriage relate to imported products in which animal fat is replaced by vegetable. This category includes baby food, diet products and a number of dietary supplements.
The initiative has already been welcomed by the Ministry of Agriculture. Such rules will save the Russian market from the dominance of counterfeit products, told the "Kommersant" in the department. "The measure will be implemented in the framework of electronic veterinary certification and will not affect the bona fide suppliers," representatives of the ministry promised.
However, the largest manufacturers of baby food have a different opinion. As “360” was told in Danone Russia, due to the new transportation rules, some types of baby porridge and mashed potatoes may disappear from the shelves. According to the estimates of the holding, now in the country the share of imports in this segment reaches 90%, which will inevitably lead to a shortage of products on the market.
"The decision may lead to disruption of product supply, primarily due to the fact that the market was given only a month to prepare for it - until April 11, and the conditions for meeting the new requirements are not clarified," the manufacturer stresses.
According to the current document, the measures will be as tough as possible: European manufacturers of products must begin to issue veterinary certificates for deliveries, enter the official list of importers of the EAEU, their plants must be tested by the Russian regulatory authorities, it is necessary to issue an import permit.
“According to the experience of market participants, such procedures take more than one year. However, importers are still not aware of exactly what requirements will be imposed at all when importing goods starting April 11. Preliminary consultations with customs experts show that there is no single interpretation of the new situation, ”warn the press service of Danone.
At the same time, import restrictions apply not only to the products themselves, but also to the ingredients for the production of infant formula in Russia: vitamin-mineral complexes, ingredients containing casein, lactalbumin, highly concentrated whey protein, chemically pure lactose, and other substances, says Danone.
As a result, if the new rules come into force, then children and adolescents with special nutritional needs will suffer first of all, market participants interviewed by 360 will explain. This will affect the segment of specialized products for children with certain diseases or complex health conditions: severe allergies, metabolic disorders, prematurity. The list includes special products, adapted mixtures, you will find them more often in pharmacies than in stores, since they are part of the treatment of these diseases, are prescribed for medical reasons.
“And for children under one year old they can be the only source of food. Nevertheless, now in Russia about 5-7% of the total volume of sold infant formula is counterfeit. Therefore, we must act very carefully here, ”said State Duma Deputy Alexei Kurinniy in a conversation with 360.
Dr. Isabella Stefanova, Doctor of Technical Sciences, and the chief researcher of the technology laboratory of children's and special products, is in solidarity with the deputy. According to her, domestically produced baby food products are really lacking in the market.
“Producers prefer not to invest in this segment due to its low profitability. Even with the current situation on the shelves there is a shortage of baby food, which is produced, for example, from poultry meat. If the import is removed, the situation will become worse, ”predicts the interlocutor of“ 360 ”.
At the same time, to prevent the inevitable shortage, the business has already voiced its options. Danone proposes to exclude from the list of products products containing less than 50% animal fat, and to establish a transitional period of at least 2,5 year.

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